The Wells Fargo Security Center project was an opportunity to redefine how millions of customers interact with digital security. As Principal Product Designer, I led a cross-functional team through research, strategy, and execution to create one of the app's first fully native experiences—bringing clarity, trust, and usability to a critical part of the customer journey.
In 2020, Wells Fargo needed to modernize their mobile app. The UX team was preparing for several key initiatives, including back-end integrations, a new brand design, and a tool transition from Sketch to Figma. I led the UX and product redesign of multiple authentication flows for the iOS and Android apps, desktop and mobile web. The flows included all sign-on entry points, biometric sign-on, two-factor authentication, and password recovery.
Employee productivity has a new name: OmniTool. One intelligent interface to replace your enterprise tool stack. Not another tool — the last tool your employees will ever need.
I worked with Jason Ward, owner and principal architect of Jason Ward Architects, to design and build a new company web site from scratch. The speed and efficiency of this project was incredible—going from research to production launch in less than three months.
Responses from colleagues and clients on my new website are exceptionally positive and make evident just how good the website looks and performs. To facilitate the evolution of our web presence, I have retained Joe to manage routine maintenance of the site as well as add new work while we continue to grow.
—Jason Ward, Owner and Principal Architect
I'm a design-led problem solver committed to the pursuit of clarity. I believe that designing is designating—to act with specific purpose and intent.
Whether I'm architecting AI-powered product concepts or building enterprise interfaces, my process is rooted in design best practices and systems thinking. I specialize in reducing systemic complexity to elegant simplicity, taking the unwieldy and transforming it into intuitive, purposeful, and scalable solutions.
I'm currently developing The OmniTool — a conversational AI layer designed to replace fragmented enterprise tool stacks — and expanding my 2023 book The Alchemy of Time into a revised full-length work.