designer · writer · technologist

I turn complexity into clarity.

I'm a product design leader with over 15 years of experience helping startups and Fortune 500 companies. My practice thrives at the intersection of human behavior, purposeful design, and emerging technology.

design showcase

What I've built

Wells Fargo Security Center — Mobile App Design ux · enterprise · mobile app
Project Overview

The Wells Fargo Security Center project was an opportunity to redefine how millions of customers interact with digital security. As Principal Product Designer, I led a cross-functional team through research, strategy, and execution to create one of the app's first fully native experiences—bringing clarity, trust, and usability to a critical part of the customer journey.

Wells Fargo Security Center - Mobile App Design
Wells Fargo App Authentication Redesign — UX & Product Design ux · mobile & desktop · 2021
Project Overview

In 2020, Wells Fargo needed to modernize their mobile app. The UX team was preparing for several key initiatives, including back-end integrations, a new brand design, and a tool transition from Sketch to Figma. I led the UX and product redesign of multiple authentication flows for the iOS and Android apps, desktop and mobile web. The flows included all sign-on entry points, biometric sign-on, two-factor authentication, and password recovery.

Wells Fargo Full Authentication Redesign - Mobile and Desktop Design
The OmniTool — AI Concept Architecture concept · ai product · 2026

Employee productivity has a new name: OmniTool. One intelligent interface to replace your enterprise tool stack. Not another tool — the last tool your employees will ever need.

OmniTool Core Features
Jason Ward Architects — Brand, Site Design, and Build web design and development · branding · 2024

I worked with Jason Ward, owner and principal architect of Jason Ward Architects, to design and build a new company web site from scratch. The speed and efficiency of this project was incredible—going from research to production launch in less than three months.

Jason Ward Architects Site Design and Build
Testimonial

Responses from colleagues and clients on my new website are exceptionally positive and make evident just how good the website looks and performs. To facilitate the evolution of our web presence, I have retained Joe to manage routine maintenance of the site as well as add new work while we continue to grow.

—Jason Ward, Owner and Principal Architect


→ visit Jason Ward Architects

new and ongoing projects

What I've been building

concept · ai enterprise integration
The OmniTool
A conversational AI layer designed to replace fragmented enterprise tool stacks. Built for Fortune 500 companies drowning in tooling entropy — one interface, every workflow, ultra-efficient results. The pre-pilot phase is now open. Contact me directly for details.
2025 – present→ view project
web design and development · branding · 2024
Full Stack Design Services
Professional design, build, and technical implemnetation for the website Jason Ward Architects.
writing · book
The Alchemy of Time
An 8,000-word work expanding to 55,000+ words — an exploration of temporal perception, transformation, and the hidden architectures of human experience.
2023 – present→ read excerpt
writing · esoteric · science
Ontological Chaos: The Book
A structured deep-dive into chaos theory, abstract ideas, and contextual entropy — bridging ancient esoteric and theological symbolism with modern cognitive science and information theory.
2025 – present→ in progress
concept · role design
The UX Assembler
A new organizational role bridging product management, UX design, and engineering using AI-powered workflows.
2026→ coming in April
writing · science · ai
Deconstructing the Human Automaton
A look at what it means to be human in a world of machines. This essay touches on some of the more philosophical aspects of Philip K. Dick's novel Do Androids Dream of Electric Sheep and Ridley Scott's film adaptation, Bladerunner.
about

The process is the product

I'm a design-led problem solver committed to the pursuit of clarity. I believe that designing is designating—to act with specific purpose and intent.

Whether I'm architecting AI-powered product concepts or building enterprise interfaces, my process is rooted in design best practices and systems thinking. I specialize in reducing systemic complexity to elegant simplicity, taking the unwieldy and transforming it into intuitive, purposeful, and scalable solutions.

I'm currently developing The OmniTool — a conversational AI layer designed to replace fragmented enterprise tool stacks — and expanding my 2023 book The Alchemy of Time into a revised full-length work.

ux strategy ai product design systems design enterprise design writing esoteric studies information theory
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